Landen
Madalena.

Marketing student at Penn State's Smeal College of Business. I build brands, write the story and design the poster — and I'm looking for an internship to do it at your company.

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Kearny, NJ / State College, PA

Meet Landen Creative thinking. Real-world experience.

Brand DevelopmentPublic RelationsCopywritingGraphic DesignSocial ContentPhotographyVideographyWeb DesignEvent PromotionPhotoshopIllustratorWixBrand DevelopmentPublic RelationsCopywritingGraphic DesignSocial ContentPhotographyVideographyWeb DesignEvent PromotionPhotoshopIllustratorWix

01About

Landen Madalena at Penn State Smeal College of Business — Smeal College of Business · 2026

Hi, I'm Landen 👋

A marketer's mindset.
A designer's eye.

I grew up in Kearny, New Jersey, and now I'm studying Marketing at Penn State (Class of 2029). I'm the person who notices the halftime graphics, the stadium giveaways and the jersey drops — and wonders who came up with them.

That curiosity is why I love the space where brand, storytelling and sports meet. I've rebranded a local business, pitched THON stories and designed game-day posters in Photoshop — and I'm happiest when I'm in a loud stadium or a packed room.

Outside the classroom.

The moments that shape how I think

THON dance marathon floor at the Bryce Jordan Center — THON
For the Kids
46 hours, one arena, one cause.

New York Red Bulls player celebrating a win — Red Bulls
Matchday
Nothing beats a win at the Arena.

Landen in the student section at Beaver Stadium — Beaver Stadium
White Out Energy
Pom-poms up in the student section.

Landen with family on Tiana's Bayou Adventure at Walt Disney World — Walt Disney World
Family Time
Arms up, every single drop.

Landen with his family at Yankee Stadium for the 2025 Pinstripe Bowl — 2025 Pinstripe Bowl
Penn State, Together
Cheering on Penn State with my family.

Every one of these moments comes back to the same thing: people showing up for something they care about. That's the feeling I want to create through marketing.

3.30: GPA
2×: Dean's List
400: Seat theatre sold out
40+: Families managed

Honors

Penn State Provost Scholarship · Brian Piccolo Sportsmanship Award · HCST Excellence in Leadership Award

Languages

English · Conversational Spanish

Off the clock

Sports media, American & European soccer, photography, cooking

02Experience

Where I've made an impact.

Oct 2026 – Present
University Park, PA
Fundraising Specialist
THON — Media Development
- —Write press releases, feature stories and social copy highlighting THON families, events and volunteers.
- —Pitch stories and produce multimedia content with the PR team to expand media coverage.
Sep 2026 – Present
University Park, PA
Active Member
Penn State American Marketing Association
- —Designing a promotional night campaign to boost attendance for the State College Spikes (MLB Draft League).
Jun 2024 – Aug 2026
Kearny, NJ
Head Counselor
Hudson County Park & Recreation
- —Promoted to lead; trained and mentored 4 counselors.
- —Managed communication with families of 40+ campers, including limited-English households.
- —Coached 30+ youth (ages 5–15) in tennis.
Sep 2023 – Jun 2025
Prospect Park, NJ
Marketing Assistant
Buckingham Adult Medical Daycare
- —Led a four-person team through a full rebrand, new website and social campaign.
- —Designed a new logo, brochures and flyers for client outreach.
- —Built and wrote the company's Wix website.
- —Shot photo and video content for social and email.
Jun 2023 – Jun 2025
Secaucus, NJ
President
Student Government
- —Marketed student events that sold out a 400-seat theatre — record attendance and revenue.